Every single person involved in the making of
our garments is considered family.
We value their hard work, their time & dedication and
most importantly their passion.
Without them, none of our pieces would exist!
AHMED & ABDEL NABI
At the age of 7, FUFA was determined to learn the art of sewing and embroidery and convinced her mom to visit Ahmed’s atelier. There she spent hours and hours after school just observing the work and sometimes experimenting with fabric, needle and thread. Today, both Ahmed and his brother became key people in FUFA’s production cycle
THE 'HAGGA' &
'EL BANAT' (GIRLS)
When we said our workers are family, we meant symbolically & literally! El-Hagga is Ahmed’s mother-in-law, who was taught the skill of machine sewing during the era of seamstresses, bought her own machine and now utilizes her talent from the comfort of her home. In addition, she also passed on her skill to Ahmed’s daughters and nieces building a small workshop, where they make some of our most essential pieces along with all the hand-embroideries, packaging and labeling.
Magda has become a dear friend and partner. Every morning she commutes from busy Cairo to her peaceful factory in Queisna, Minoufiya. She managed to teach us the techniques of digital printing and currently handles all our printing & dying projects related to natural fibers.
Since swimwear materials need more water resistance and protection, the process for printing is carried out in another factory supporting synthetic materials such as polyester and nylon.
A print expert by day and a talented yogi by night, weekends and whenever a perfect downward dog is needed. Although our work with Asma started in 2019, our first encounter was back in 2014 when we launched our very first collection at the North Coast.
Whenever we meet at her factory located in the manufacturing district of Obour, we know that we will walk out happily in awe of all the vibrant pattern and color swatches she had printed for us.
🌺 FREE SHIPPING TILL DECEMBER 26TH 2021 🌺